Our Story

We thank you for visiting us, and spending your valuable time. We sincerely hope that you find our story interesting. The journey has not been easy, by any means, but has been quite inspiring and satisfying.

It is all about preserving the heritage, reviving the centuries old, traditional craft of hand-weaving, and also delivering an innovative and futuristic product, while at the same time ensuring that the hand-weaving eco-system is not disturbed in the process.

Denim Pollutes

In spite of its global popularity, and, world-wide demand, the fact remains that denim pollutes, and is the most polluting fabric of all. Industrial denim is also very uncomfortable to wear. Thus, conventional, industrially produced denim fabric, and clothing, has its own limitations and draw-backs.


Denim woven on hand operated looms eliminates the high amount of energy and water required for weaving conventional denim. Additionally, it also helps generate and provide gainful employment and, thus, sustain a very large number of traditional craftsmen.

Handloom Sector Woes

A very large number of traditional weavers, for whom the rhythmic sound of a handloom in motion is like a second heartbeat had to abandon their craft and look for alternative livelihoods because of the steady decline of demand for hand-woven fabrics.

Preserving Tradition

Any small step in the direction of making and popularizing hand-made fabric can bring a turn-around for this highly skilled community of crafts-persons. Being associated with the denim industry Denim Club took upon itself to develop denim on Hand operated looms.


After a brief study on the various Handloom clusters, Denim Club decided to start the trials and experimentation of weaving 3X1 denim on Hand operated looms in villages located in and around Bijnore, U. P., which is home to a large number of traditional handloom weavers.

The Predicament

Interestingly. while many weavers were unemployed, they weren’t willing to weave denim as they had always woven “plain weave”, loosely constructed, lighter weight fabrics, & the looms also required minor modifications to be able to weave denim.


With sustained efforts and making the initial investment for making the requisite modifications in the loom, a couple of weavers finally agreed to and began the experiment of weaving 3X1 denim on their hand looms.

Small Steps

The process was slow, and required constant experimentation and tweaking to reach the point of being able to weave stable denim fabric. However, the perseverance paid off and the weavers were also happy to be able to once again utilize their looms.

Ongoing Journey

In the continuing quest for innovation and offering a greener product, and providing gainful employment to a still larger group of people, Denim Club subsequently successfully produced Khadi Denim and experimented with natural colors.

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