The Denim Club India was formally launched on 25 July 2008. The launch event was organized at Intercontinental - The Grand, New Delhi, and was sponsored by Bhaskar Industries Ltd. - one of the largest manufacturers of Denim in India. In the evening of 25 July, 2008, Mr. Rakesh Kalia, who was the C.E.O. of Bhaskar Industries Ltd. at that time, unveiled the Denim Club India standee to launch the Denim Club India officially, in the presence of a large gathering of professionals representing various segments of the Denim value chain. The highlight of the launch event was a fashion show by the acclaimed designer - Samant Chauhan. His exposition focused on denim bottoms accessorized with his creations and presented denim as a complete lifestyle experience.